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October 13, 2009

Vegemite iSnack 2.0

Filed under: General — decoded_ @ 8:36 am

Vegemite iSnack 2.0

I’ve been eating Vegemite spread on toast (with butter) all my life, at least a few times every week. I had some this morning infact. I even took some away with me on holiday to the U.S.A last month too, that’s how dedicated to it I am. I didn’t want a repeat of the Vegemite withdrawals I had during my Europe holiday in 2007.

So, it’s all over the web… How could Kraft chose iSnack 2.0 as the winner for the ‘Name Me…’ competition, for the new cheese variety of Vegemite? It’s so lame.

It has certainly generated a lot of talk and media attention, all focused on the horrible name though. It wouldn’t surprise me if it’s all a big P.R stunt. I wonder what it tastes like? I’ve never liked/understood the Vegemite with cheese thing myself.

** EDIT ** 07/10/2009

So with all that media attention, and public dissatisfaction, last week, Kraft dropped the iSnack 2.0 name, and asked the public to vote from one of the following (much more suitable/better) names… My vote is for Cheesybite.

Vegemite Cheesybite
Vegemite Smooth
Vegemite Vegemate
Vegemite Snackmate
Vegemite Vegemild
Vegemite Creamymate

And today we have a winner… Vegemite Cheesybite it is! Although, thinking about it some more, calling it Cheesybite, for a smoother, creamy cheese version of Vegemite doesn’t really make sense.

Read more…,27753,26177222-462,00.html

I’m still yet to taste this, I bought one of the ‘name me’ jars last week, having a quick look/smell I think I’ll be sticking to the original. I’ll report back on how it tastes.

** EDIT ** 13/10/2009

So I tried some of the new variety ‘Name Me…’ Vegemite, soon to be released as Cheesybite and… I don’t like it. It doesn’t have that salty bite/edge the original Vegemite has, which I think is what I most enjoy about it. I’m put off by the poo brown colour of the new variety, and it’s nowhere near as thick, sticky as the original. The new stuff spreads easier, but it feels/looks like spreading Nutella, which I’ve never been a fan of. So, I’m sticking with the original, and best!

1 Comment »

  1. I think it’s an awesome piece of marketing. It doesn’t matter whether the product is any good or not, the name and the discussion generated has been incredibly good for the Vegemite brand. I’m sure the product itself will get dropped in 12 months time or so

    Comment by Matt C — September 30, 2009 @ 11:02 am

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